Digital Strategy | UX/UI
Connecting Carhartt's customer based by sharing their passion
Carhartt manufactures premium clothing known for exceptional durability, comfort, quality of construction and fit that you can feel in the fabrics and see in the performance.
In 2016 Brothers & Company was looking to expand their relationship with Carhartt beyond FR work apparel to all apparel products. The goal was to combine our agency's expertise and the passion of their customer base – the outdoors.
In 2016, we wanted to take advantage of the trend of adding frames profile images on Facebook and other social platforms. In the campaign proposal we wanted to unite the customer base of Carhartt socially, utilizing a landing page that was dubbed "Camp Carhartt U.S.A." On this site, visitors would be able to upload their profile image and have a branded frame added to their image based on which passion they selected (Camping, Fishing or Hunting). When visitors submitted their photos, they were entered to win a "Camp Makeover" this included things such as new gear, tent and of course apparel from Carhartt.
During the build of this proposal, my role was to help in strategy for the social media and digital play along with designing the UX and UI for the landing page for the campaign.
